Rust Floral Bunch Embroidery Suit

Pakistan Fashion Designing & Apparel industry is becoming an important dimension of Pakistan’s economy due to its export potential worldwide. In Pakistan, the significance of fashion industry is being realized in view of its huge potential for future expansion.

The importance of building individual brands in our fashion industry cannot be overemphasized. Pakistan’s Fashion Industry requires originality in Fashion designs instead of merely pirating the prototypes of foreign designers. Where creating a new label / brand from scratch is difficult, an easy way could be Brand Transference from High Fashion EU Countries such as France, Sweden, UK, Italy etc.

In addition, we may build our own brand names in local, regional, or international market – as we may deem fit. We have to look for opportunities for creating new concepts. In Pakistan, other than catering the affluent and the elite all the fashion designers of haute couture also have an exclusive line of prêt’ a’ porter or ready-to-wear outfits, which again, before being introduced into the market are made public at fashion shows.

Fashion does not stand still, tastes shift and so do geographic focus. In Pakistan, our designers have really defined creativity and there are dozens of foreign / local educated new fashion designers who have stepped up in the industry such as Maria B, Nadya Mistry (who is a trained designer from Paris), Sonya Batla, Usman Dittu, Samar Mehdi , Maheen Khan, Honey Waqar, HSY, Nilofer Shahid, Ayesha Ibrahim, Ismail Farid, and many more.